As part of our Giving Back Project – to donate a brand identity to a deserving and local to the Vancouver-area non-profit, our first recipient was 100 Gay Men for a Cause – Vancouver.

The group was in need of a rebrand – something that did not feel dated but ushered in a new age and vision for the group – a community even more inclusive and expansive. The brand is meant to be versatile with a future name change that doesn’t impact the ethos or style of the brand itself.

A custom icon and logo that symbolizes a flag. This flag signifies everything that has led you to this point, think: Everest, but also a sign of what is to come. This is just the beginning of life-changing work that will continue to unify the gay men, and the growing queer community in Vancouver in supporting local and empowering charities. The colour palette is striking, young and punchy but also lends itself to versatility and flexibility. 

Colours are inspired by the pride flag, and include a range of complimentary colours that when used together are a beautiful rainbow combination but are also strong enough to be used on their own. The colour palette is soft, warm, and clean. The included pink is an ode to the original main brand colour. 

Brand concept and design by Natahsha Priya | Vancouver Graphic Designer

100 Gay Men for a Cause Vancouver, Natahsha Priya, Vancouver Non-Profit, Vancouver graphic designer, Vancouver logo designer, non profit graphic designer, Vancouver brand identity,
100 Gay Men for a Cause Vancouver, Natahsha Priya, Vancouver Non-Profit, Vancouver graphic designer, Vancouver logo designer, non profit graphic designer, Vancouver brand identity,
100 Gay Men for a Cause Vancouver, Natahsha Priya, Vancouver Non-Profit, Vancouver graphic designer, Vancouver logo designer, non profit graphic designer, Vancouver brand identity,
100 Gay Men for a Cause Vancouver, Natahsha Priya, Vancouver Non-Profit, Vancouver graphic designer, Vancouver logo designer, non profit graphic designer, Vancouver brand identity,
100 Gay Men for a Cause Vancouver, Natahsha Priya, Vancouver Non-Profit, Vancouver graphic designer, Vancouver logo designer, non profit graphic designer, Vancouver brand identity,
100 Gay Men for a Cause Vancouver, Natahsha Priya, Vancouver Non-Profit, Vancouver graphic designer, Vancouver logo designer, non profit graphic designer, Vancouver brand identity,
100 Gay Men for a Cause Vancouver, Natahsha Priya, Vancouver Non-Profit, Vancouver graphic designer, Vancouver logo designer, non profit graphic designer, Vancouver brand identity,
100 Gay Men for a Cause Vancouver, Natahsha Priya, Vancouver Non-Profit, Vancouver graphic designer, Vancouver logo designer, non profit graphic designer, Vancouver brand identity,
100 Gay Men for a Cause Vancouver, Natahsha Priya, Vancouver Non-Profit, Vancouver graphic designer, Vancouver logo designer, non profit graphic designer, Vancouver brand identity,
100 Gay Men for a Cause Vancouver, Natahsha Priya, Vancouver Non-Profit, Vancouver graphic designer, Vancouver logo designer, non profit graphic designer, Vancouver brand identity,
100 Gay Men for a Cause Vancouver, Natahsha Priya, Vancouver Non-Profit, Vancouver graphic designer, Vancouver logo designer, non profit graphic designer, Vancouver brand identity,

Here’s what the team said about the process:
“We had the absolute pleasure of working with Natahsha in the development of a new brand for 100+ Gay Men for a Cause Vancouver. We were impressed with how much thought and diligence went into getting to know us as an organization—our vision, our values, and our membership—before we even started thinking about brand concepts. We couldn’t be happier with the brand that emerged from Natahsha’s work with us. It has re-energized our work with a striking new presence both at our in-person events and on all of our digital fronts. Plus, Natahsha has already planned ahead (work we hadn’t even considered!)—including campaign ideas and future concepts, and opening our eyes to ways of using our logo, look, and style to advance our work that we had never considered before. It was clear working with Natahsha that she’s not just a “designer”—she’s a design, brand, and campaign consultant and authority who knows what she’s talking about and what she’s doing. Her passion for lifting up vulnerable and equity-seeking communities was also evident in the energy with which she leaned into her work with us. We were privileged to get to work with Natahsha Priya, and you would be too.”