As part of our Giving Back Project – we dontated a brand identity to a deserving and local to the Vancouver-area non-profit. Our second recipient and selection for 2024 is AWDEA – Adults with Disabilities Entertainment Access comes from a desire to build community for adults with disabilities and their caregivers to help create a sense of belonging.

Adults with disabilities are often overlooked, while some basic needs are met – they don’t have the same opportunities to enjoy life in the same capacities as others. AWDEA gives them an avenue to feel included. Some adults might be struggling with the loss of community that may come with a disability. This is for them, this is for them to build community, to feel inspired and to feel supported, seen and cared for as part of AWDEA’s mission.

A custom icon mark was created along with customized typography for a brand that is bold as it is experienced and accessible. The logo mark can work in a range of ways that can be used as a play button or even for way-finding. The design is inspired by the entertainment industry, and designs that feel timeless but also unified, modern and welcoming. The typography has been customized for a design that captures a style across all iterations – matching the logomark.

The bold icon represents an A, the spokes of a wheelchair, and a play button. It embracing their demographic & mission. The goal of this brand identity was to create something that visually fit within the entertainment industry while remaining flexible and unique for usage.

Colours are inspired by concerts and include a range of bold and high contrast colours that feel modern and thoughtful – while being also accessible and practical. The tones capture grit, character, and a little warmth and glow.

_{Brand concept and design by Natahsha Priya | Vancouver Graphic Designer}