This unselected branding concept included custom illustrated icons and customized typography. Inspired by a quote, this leans into the adventure of flavour, pleasure, and experience. This is something notable, memorable – paving a way into a market – for those looking for more than just chocolate… they are looking for an experience.

Inspired by old maps, this style of lettering feels established but still playful. Full of whimsy and magic – the shapes capture a perfect chocolate dome along with the classic square shape – perfect for a chocolate or a sugar crystal. It’s striking.

The icon and typography either alone or together are incredibly strong and recognizable giving freedom and boldness to build for visual identity.

Colours are inspired by tones that compliment the nautical and whimsical inspirations, but also leans into ingredients like winter sage, olive, cream, deep ginger and cocoa pod.

_{Brand concept and design by Natahsha Priya | Vancouver Graphic Designer}